Ceramic plates for smooth gliding and shiny hair Ceramic is microscopically smooth and durable by nature and it is one of the best materials for straightening plates. The plates glide effortlessly through your hair. This hair dryer has been designed not only to give efficient drying to your hair but it also ensures complete protection. It consists of the narrow concentrator that keeps the flow of the hot air focused on a specific area on your head. This hair dryer comes with 1000 Watts of power that helps it in producing an optimum level of the air flow. The high power air flow, in turn, accelerates the evaporating of the water and the moisture content from your hair. Therefore, this high power provides gentle but efficient drying, making them healthy and strong. Apart from this, with the highly energy efficient power, you do not even have to bother about the increased electricity bills.