Shampoo: Happy hair days! Finally, a sulphate-free formula that is gentle, lathers up nicely, and leaves hair feeling soft, and scalp hydrated. This nourishing hair cleanser is perfectly suited for all hair types, including chemically-treated or damaged hair. Say hello to healthy hydration with olive oil, macadamia oil, plant-derived keratin and a new-generation UV shield that protects your hair colour. Feel your hair get back on its feet and back to life.

Important: If you are used to sulphates & silicones in your hair product, it could take a few uses with sulphate-free & silicone-free formulas for your hair to settle down to the new (friendlier) regime.

Good science for happy hair! Plum hair care is free of:

• Sulphates - so the cleansing is gentle.
• Silicones - to allow hair to shine at its natural best.
• Alcohol - so there's no drying.
• Parabens - we all know why!
• Phthalates - potential reproductive toxins.
• Zinc - prolonged use of ZPT can irritate the scalp.
• Propylene Glycol - can be harsh to skin over the long-term.
• Besides being 100% vegan and cruelty-free, as always!

Hair Mask: I care for you, deeply! A treat, and not just a deep conditioning treatment, for your hair. Deep moisturizing, nourishing hair mask made with love from olive oil, macadamia oil, shea butter and loads of other do-gooders for stressed-out tresses. Specially processed pro-vitamin B5 and film-forming hair protectants shield hair from pollution and UV. This silicone-free hair mask moisturizes, softens and deep-nourishes chemically-treated damaged hair. Use once or twice a week for hair that looks, and indeed is, healthier, softer and shinier.

Good science for happy hair! Plum hair care is free of:

• Sulphates - so the cleansing is gentle.
• Silicones - to allow hair to shine at its natural best.
• Alcohol - so there's no drying.
• Parabens - we all know why!
• Phthalates - potential reproductive toxins.
• Zinc - prolonged use of ZPT can irritate the scalp.
• Propylene Glycol - can be harsh to skin over the long-term.
• Besides being 100% vegan and cruelty-free, as always!