Since 1953, Playboy has been an aspirational lifestyle brand that embodies playfulness, success and metropolitan sex appeal. Playboy has encapsulated its iconic lifestyle into a range of modern, youthful and trendy fragrances and bodycare products for him and for her. Playboy fragrances for him displays a confident yet irreverent seduction style, and the Playboy girl's attitude is empowered by a sexy and playful collection. The game of seduction is on, for him and her. Press to Play! Sexiness goes beyond seduction — it's a way of life. Make your entrance and send the amateurs packing. The game is on. It's just a matter of time. Sexy is not a mood; it's a philosophy. Let your true personality shine and your femininity reign free. With Playboy's Play It Sexy, assert your feminity.

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