Pepsodent is a leading oral care brand with a wide range of products, benefitting from Unilever’s long tradition of R&D in this field. In 2008 Pepsodent collaborated with the Indian Dental Association (IDA) and the World Dental Association (FDI) to help educate school children on the importance of regular brushing. Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India. Pepsodent has a range of toothpaste and toothbrushes that could take care of specific oral care needs. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums. Pepsodent as an oral care expert offers solutions to specific problems like bleeding gums and sensitive teeth.