Organic Jaggery is produced from sugarcane cultivated in organic farms spread across India without application of chemical fertilisers or pesticides. Processing is done without using any toxic and harsh chemicals used to clarify cane sugar. It is derived from the process of evaporation of raw sugarcane juice without separating the molasses from the crystals. It is known as "panela" in South America & Mexico, "gur" in India. It is characterized by a soft texture. Colour of Organic Jaggery varies from yellow to dark brown. Unlike refined sugar coming from chemical processing, Jaggery retains trace minerals and vitamins and hence is a healthy and nutrient-rich sweetener. It is often used in place of sugar for sweetening the beverages in rural India. None of the traditional Indian sweets is baked without the addition of Jaggery.

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