DentoShine offers a complete range of oral care products for kids not only to protect their teeth but also to encourage them to brush twice a day with exciting products. The company was founded in October 2013. Having their favourite cartoon character on oral care products encourages children to brush their teeth. Chhota Bheem is one of the most famous cartoon characters in Indian history, with a hardcore fan following of more than four crore kids. We thought of leveraging this and coming up with something unique in flavour, looks, packaging, content, and overall appeal. We just want to make brushing fun for kids. We want to encourage them to brush twice a day to maintain their healthy smile lifelong. They are also working on launching some innovative products for whitening teeth for adults. It will include teeth-whitening strips, gel, toothpaste and toothbrush.