Say goodbye to your tooth sensitivity with the Colgate sensitive everyday protection toothpaste formula that provides a 24/7 sensitivity protection and total oral care to maintain healthy gums. It soothes the nerve ends and builds a protective shield providing relief from sensitivity. Its clinically tested formula provides fast relief within 2 weeks of use, long-term relief with regular use and builds increasing protection against sudden shocks of pain.

Good oral care habits keep your teeth and gums healthy, preventing tooth decay, gum disease and bad breath. Maintaining good oral hygiene includes brushing twice a day for 2 minutes each time, rinsing with mouthwash for 30 seconds, and replacing your toothbrush every 3 months.

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