A man’s hair is the biggest giveaway to his character and craft. That's why the new Brylcreem Dri-Damage Protect Styling Gel, from the makers of the most iconic hair grooming products across the world, is enriched with the perfect blend of rich ingredients such as Glycerol that moisturises and gives your hair 24 hr wet look, moisturisation and flexible hold, reducing damage due to dryness. The new Brylcreem Dri-Damage Protect hair styling gel is ideal to give your hair that perfect wet look so that it looks fresh throughout the day. This high-performance hair styling gel is designed to deliver during the course of a hard day’s work without compromise. It is a product that delivers an unmistakable, unbeatable wet look to the hair, for that timeless classic look while protecting it from damage due to dryness. It is engineered for performance on hair, & also the look which makes men stand out from boys. The special formula of this gel is designed to suit all hair types so you can enjoy a perfectly groomed hair.