"The AVEENO® brand has harnessed the naturally soothing power of oatmeal in this ultra-gentle, eczema treatment baby wash to help you care for your baby’s skin. This breakthrough ACTIVE NATURAL® Oats based formula combines soothing oat essence with rich emollients to soften and soothe irritated, extra-dry skin and gently cleanse without damaging skin’s barrier.  It has been awarded the National Eczema Association Seal of Acceptance. AVEENO® uses select natural ingredients because of their advanced benefits. These are called ACTIVE NATURALS®, natural ingredients uniquely formulated to deliver visible results. Scientists at AVEENO® follow highest standards of ingredient selection, formulation and manufacturing, with processes that retain the strength and purity of such ingredients. Today, AVEENO® brand is most trusted for its use of natural ingredients. As a skin protectant, active ingredient, oatmeal can help restore skins normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin. Carefully extracted from the oat kernel, ACTIVE NATURAL Oat Extract contains 5 vital ingredients also found naturally in healthy baby skin. These ingredients like proteins, lipids, enzymes, vitamins and anti-oxidants provide a soothing effect, while deeply nourishing delicate baby skin.

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