Aquawhite is a proprietary brand from the house of JHS Svendgaard Laboratories Limited (JHS), a 25-year-old listed company, with expertise and capability in manufacturing oral health products – primarily toothpaste and toothbrushes. The licensed usage of characters like Chotta Bheem, PAW Patrol and others like those is utilised in a manner that integrates the characters into the products. The toothpaste is formulated in a manner that ensures the products are safe for children. They are fluoride-free and various flavours are aimed at making the brushing more enjoyable for the target audience. Aquawhite is the ONLY brand that has a huge kids character in its portfolio. Official brand-tie-ups and licensed usage of popular & favourite kid`s characters like – Chotta Bheem, Chutki, Shimmer & Shine, PAW Patrol, Pokemon, Spongebob Squarepants, Angry Birds, Peppa Pig, Shiva give us an edge over the competition. This makes for an instant connection with the kids aiding attraction, thereby giving their mothers one less reason to worry about.