Aquawhite Kids Toothpaste is brought to you from the house of JHS Svendgaard Laboratories, which has more than two decades of experience in the manufacturing of oral care products for leading National & International Brands. Aquawhite launched India’s first specially formulated fluoride-free toothpaste for kids in their favourite characters. This is because in the Indian context, where water has high fluoride content which if consumed in excess may harm kids growing bones. Aquawhite Fluoride-Free toothpaste is safe for kids even if they swallow it for its yummy taste or if they are learning to Brush. Aquawhite’s is the exclusive license holder of the PEPPA PIG character and launched this character-based Toothpaste for Kids to enjoy their brushing experience. It`s strawberry flavour and after-taste will encourage children to brush for 2 minutes 2 times a day, happily and the long-lasting protection against germs, bad breath and tartar makes it the best for kids.