It is a specially designed toothbrush for children above the age of 3 with a colourful design to help engage kids and make brushing more fun. It has all the features that your kids will love, colourful Bunny clip-on bristle protectors help engage your child in brushing as the non-slip handle provides better control of the grip. Specially designed by dental experts, with a flexible neck that bends to help absorb excess pressure from brushing and soft bristles that clean teeth to help keep gums healthy. The brush helps protect little teeth. Little teeth are important - besides chewing, they enable proper speech, as well as jaw and facial development, they also act as space holders for big teeth waiting in the gums. This toothbrush comes in 100 percent plastic free recyclable packaging.