Amrutanjan , The 118-year-old Amrutanjan brand has been repositioned with 'Pure Healthy Essence' as its corporate promise to consumers. This magnifies Amrutanjan's inherent association with naturalness, science and trust. Amrutanjan is now taking action to focus on the competency of each product and its application. The company's current offerings have been segregated to 3 sub brands: Kick Out Pain for pain management, Relief for congestion management and Purity for hygiene products. Amrutanjan is positioning itself as a specialist in the competitive scenario. New Maha Strong Pain Balm comes to you with an improved Hot Action formula with 8 active key ingredients. It cures intense back, shoulder, Headache, Neck Pain and Knee Pain with less effort and greater efficacy while reducing recovery time. Hot Action provides instant pan relief through a unique heat therapy formula. Heat therapy increases blood supply to the affected area and relaxes the muscle thereby relieving pain in an instant.

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